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WORKWEAR
OF THE FUTURE
The creation of great workwear is not by chance. Great workwear is designed on the job; your
job. By being worn, put to hard work and forced to prove itself is the only way we can see
whether it performs or not.
Our wearers are our major influencers; our ‘chief product developers’ and ‘designers’. Our most
important tools must be our ears, to listen to those going to work each day. Benefiting from all of
your experiences, knowledge and feedback assists our development.
This is how our workwear of the future is created. You wear the garments today and with your
feedback and ideas we make continuous improvements, meaning the next generation of working
men and women have improved working conditions.
For more than 90 years we have been making great workwear – each and every season a little bit
better. Welcome to this year’s collection, the best yet. Thanks for your help!
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